By Bryna Dilman, Fundraising Kit

Technology has revolutionized the way we live, work, and communicate, and the non-profit sector is no exception. Technology has the power to transform the way organizations operate and achieve their missions. By harnessing the power of technology and staying on top of technology trends, non-profits can increase their reach, streamline their operations, and grow their impact. 

In our latest podcast episode, Strengthening the Non-Profit Sector through Fund Development, with Bryna Dilman from Keela, she talked with our CEO, Zahra Esmail about how data-driven technology, and inclusive fundraising practices can help inform and transform the capacity building opportunities for non-profits. Their conversation explored the depths of how non-profits work, how they can come together, and where the responsibility for the sector lies.

Bryna is passionate about helping mission-focused organizations make a lasting difference in the world. She continues to pursue her vision of a more equitable and impactful non-profit sector, driven by data and tech. 

In this blog, Bryna shares more about her vision and passion for strengthening our sector through the power of technology:

Can Technology Transform the Non-profit Sector? 

Technology has already transformed the way non-profit organizations operate. Every area of a non-profit is impacted by technology, but adopting tech doesn’t mean that your organization needs to undergo a full digital transformation. It is equally important for non-profits to keep in mind that technology is intended to enhance the work being done by non-profits, not replace them. Human interaction will always play a critical role and technology should act as a sidekick, not the main star. The goal of tech options should be to relieve some of the administrative burdens that may be taking staff away from more important tasks such as strengthening relationships. With the right tools and strategies, technology can help non-profit organizations achieve greater impact and reach more people.

The COVID-19 pandemic only furthered the need for digital transformation and tech will play a huge role in the future success of non-profit organizations that are seeking to build their capacity, such as:

1. Streamlining operations: Tech tools and platforms can help automate administrative tasks, freeing up staff time to focus on more important tasks.
2. Improving communication: Technology allows non-profits to communicate more effectively with their supporters, volunteers, and staff, through social media, email, and messaging platforms.
3. Enhancing fundraising potential: Online fundraising platforms and donation pages have made it easier than ever for non-profit organizations to raise money and reach new donors.
4. Measuring impact: Reporting is a longstanding challenge within the non-profit sector, however there are tools available that can analyze data to generate quick, digestible reports that accurately track progress and measure impact. 

How Can Non-Profits Use Technology?

Non-profits can best use technology by focusing on the specific needs and goals of their organization, supporters and volunteers. 

When considering tech options, it’s important to choose tools and platforms that address the unique needs of non-profit organizations. For example, non-profit software solutions like Keela offer a range of features designed to help manage operations more effectively, including donor management, fundraising tools, volunteer management, and CRM functionality. 

One of the most important pieces of technology for a non-profit organization is a CRM (customer relationship management) tool that will safely store and manage all people data. According to a survey conducted by the Non-profit Technology Network, non-profits that use a CRM have seen a 29% increase in their donations, and yet only 53% of non-profits are currently using a CRM. A proper CRM is the most important piece of technology for a non-profit as the data collected provides critical insights allowing non-profits to make important decisions. 

Technology has become increasingly important for non-profit capacity building in recent years and is a key component of day-to-day operations. With the right technology tools and strategies, non-profits can streamline operations and engage with their supporters more effectively. 

As the non-profit sector continues to evolve, technology will play an increasingly critical role, providing non-profits with the resources they need to succeed. By embracing technology and adopting the right tools and strategies, non-profits can achieve greater efficiency, effectiveness, and impact, and continue to drive positive social change.

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This blog is brought to you by Fundraising KIT.

Fundraising KIT was built by a nonprofit leader to support the nonprofit community. Fundraising KIT’s data-driven toolkit helps nonprofits raise more for their cause. Integrating with leading nonprofit databases, KIT identifies supporters ready to give, segments donors for targeted communications, and tracks fundraising progress, all while saving time and resources in the quest to increase revenue.