Advocacy & Government Relations Lab (Day 1) - The Vantage Point

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Advocacy & Government Relations Lab (Day 1)

June 9 @ 1:00 pm - 4:00 pm


Amplify the work of your organization with an effective advocacy strategy.

How do you create change when you don’t have the resources or authority to make the change yourself? Advocacy! Part 1 of this two-part workshop focuses on developing an effective strategy, while part 2 focuses on government relations and lobbying as specific advocacy strategies.

Workshop Benefits:

By participating in this workshop you will:

  • EClarify your advocacy goals
  • ELearn how to identify the decision maker(s) to connect with
  • EDevelop confidence to engage in advocacy work and engage with government stakeholders

Learning Outcomes:

By the end of this workshop you will be able to:

  • EArticulate your priorities for advocacy work
  • ERecognize the important of meaningful community engagement in your advocacy work
  • EIdentify key elements of an effective advocacy strategy
  • EDifferentiate between advocacy, lobbying and government relations
  • EDescribe what not-for-profits can and cannot do when engaging in advocacy work

Topics Covered:

  • ESteps to develop an advocacy strategy
  • EHow to align interests and resources to build support
  • EHow government works
  • ERules and regulations around lobbying


Geoff Urton

Recognized as a Vancouver Island Top-20 Under-40, Geoff leads the development of strategic programming and organizational development to further the aspirations of the charitable sector and the dedicated people who work and volunteer for the causes that matter most to them.
A graduate of Stanford’s Executive Program for Non-Profit Leaders, Geoff is presently the BC SPCA’s General Manager of Strategy and Innovation.
Also passionate about the environment and children’s health and wellness, Geoff serves on not-for-profit boards in these sectors. At home in Victoria, Geoff is known for turning anything possible into a game with his unbelievably fun wife and kids.

Kathleen Lane

Kathleen Lane was drawn to Vantage Point’s focus on lifting the capacity of not-for-profit organizations. As Learning Manager, she draws from her management experience, research in adult education and over 10 years experience creating and facilitating leadership programs – to develop, evaluate, and continually improve Vantage Point’s programs. Since earning her MBA from UBC’s Sauder School of Business, Kathleen has provided organizational development consulting to a variety of not-for-profits and social enterprises. She is highly involved in the not-for-profit sector, serving as the course coordinator for the Alpine Club of Canada’s Squamish section. When she’s not working, you can generally find Kathleen deep in the mountains: hiking, rock climbing, skiing, or training for her next ultra-marathon. Ask Kathleen about opportunities to develop and improve Vantage Point’s programs or about the findings from her research project identifying the impact of teaching practice on student well-being.


Online Learning via Zoom


Vantage Point

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