Advocacy & Government Relations Lab - The Vantage Point

Advocacy & Government Relations Lab

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Amplify your organization

How do you create change when you don’t have the resources or authority to make the change yourself? Advocacy! In this three-part lab, you will clarify your advocacy goals, develop an advocacy strategy, and build confidence to engage in advocacy work and engage with government stakeholders.

Learning Outcomes

By the end of this lab, you will be able to:

  • Articulate your priorities for advocacy work
  • Recognize the importance of meaningful community engagement in your advocacy work
  • Identify key elements of an effective advocacy strategy
  • Differentiate between advocacy, lobbying and government relations
  • Describe what not-for-profits can and cannot do when engaging in advocacy work

Program Details

Prework: Pre-reading activities are required for each session

Bursary Application Deadline: 1 month before course start date

Location: Online / Virtual
Cost: $525

2021 Program Schedule

June 9, 2021

1:00pm –  4:00pm

June 16, 2021

1:00pm –  4:00pm

June 23, 2021

1:00pm –  4:00pm

Kathleen Lane headshot


Kathleen Lane

Kathleen Lane was drawn to Vantage Point’s focus on lifting the capacity of not-for-profit organizations. As Learning Manager, she draws from her management experience, research in adult education and over 10 years experience creating and facilitating leadership programs – to develop, evaluate, and continually improve Vantage Point’s programs.

Since earning her MBA from UBC’s Sauder School of Business, Kathleen has provided organizational development consulting to a variety of not-for-profits and social enterprises. She is highly involved in the not-for-profit sector, serving as the course coordinator for the Alpine Club of Canada’s Squamish section.

When she’s not working, you can generally find Kathleen deep in the mountains: hiking, rock climbing, skiing, or training for her next ultra-marathon. Ask Kathleen about opportunities to develop and improve Vantage Point’s programs or about the findings from her research project identifying the impact of teaching practice on student well-being.

Geoff Urton headshot


Geoff Urton

Recognized as a Vancouver Island Top-20 Under-40, Geoff leads the development of strategic programming and organizational development to further the aspirations of the charitable sector and the dedicated people who work and volunteer for the causes that matter most to them.
A graduate of Stanford’s Executive Program for Non-Profit Leaders, Geoff is presently the BC SPCA’s General Manager of Strategy and Innovation.

Also passionate about the environment and children’s health and wellness, Geoff serves on not-for-profit boards in these sectors. At home in Victoria, Geoff is known for turning anything possible into a game with his unbelievably fun wife and kids.

Program Topics

Stakeholder engagement

How government makes decisions and delivers services

Steps to developing an advocacy strategy

How to align interests and resources to build support

Rules and regulations around lobbying

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