Raising the Right Revenue: A Fund Development Lab

Your organization is capable of amazing things. Let us support you to achieve your full potential.

Attracting diverse sources of revenue

Raising the Right Revenue: A Fund Development Lab is an 8-week program for Executive Directors and those responsible for the financial sustainability of the organization.

This program equips not-for-profit managers (Executive Directors, Operational Managers, CEOs, etc.) with the tools to build realistic plans for attracting diverse sources of revenue. Identify which of the many potential revenue sources will work for your organization, develop your case for support, and get comfortable making the ask – or pitch.

You are an ideal candidate if you are:

  • Ready to explore additional sources of revenue for your organization
  • Committed to developing business and fund development plans
  • Looking to build skill and confidence when making asks of different kinds of financial supporters
  • Someone who may have expertise in one or two areas of fund development, but seeking to round it out to understand the strategies for attracting other revenue sources

Program Outline

*Registration is now open!

Over the course of 8 sessions, participants will create fund development plans that align with the mission and strategic priorities of their organization.

Most fundraising programs focus on philanthropic dollars for charitable organizations. This program looks at all the revenue sources not-for-profits in BC rely on. Did you know that over 50% of BC’s not-for-profits rely on earned income? Grants can be great, but how do you manage the funds in a way that supports your organizational goals while still fulfilling the funder’s expectations? This course offers practical support in the strategy, planning, and implementation tools that will result in revenue that aligns with your organization’s mission and strategic priorities.

Bursary Application Deadline: 3 weeks before course start date

Location: Virtual / Online Learning via Zoom
Cost: $1999 Non-Members | $1799 Members

Program Schedule

Check out what our Raising the Right Revenue program looks like.

October 5, 2023

Building a Culture of Abundance

1:00 pm – 4:00 pm

October 12, 2023

Fund Development Planning & Case for Support

1:00 pm – 4:00 pm

October 19, 2023

Individual Giving & Major Gifts

1:00 pm – 4:00 pm

October 26, 2023

Grants & Government Funding

1:00 pm – 4:00 pm

November 2, 2023

Earned Income & Membership

1:00 pm – 4:00 pm

November 9, 2023

Corporate Giving, Special Events, and Ethics

1:00 pm – 4:00 pm

November 16, 2023

Case for Support

1:00 pm – 4:00 pm

November 23, 2023

Making the Pitch

1:00 pm – 4:00 pm

Meet our facilitators

A headshot of Vantage Point's Chief Executive Officer, Zahra Esmail.

Zahra Esmail

Chief Executive Officer at Vantage Point

Zahra joined the Vantage Point team as Chief Executive Officer (CEO) in December 2021. She has worked in the non-profit sector for over 15 years with experience in international development, housing and homelessness, community development, youth entrepreneurship, fundraising, and microfinance. She has a master’s in globalization and international development from the University of Ottawa, a bachelor’s in history from UBC, and an associate certificate in fundraising management from BCIT.

Session: Grants & Government Funding

Aimee Lindenberger's Headshot

Aimée Lindenberger

Chief Engagement Officer at Refocus Communications & Fundraising

Aimée gets to spend her days helping charitable organizations make the world a better place, and she can’t think of anything she’d rather do. With her degree in Graphic Communications Management, double minors in Marketing and Multimedia, a tender heart and insightful mind, and nearly twenty years of marketing and communications experience, she has worked with charities across Canada, helping them build fundraising programs.

Session: Fund Development Planning and Case for Support, Case for Support

Virginia Hong

Senior Director of Corporate and Foundation Relations at UBC

Virginia is a collaborative leader with over 25 years of progressive experience in the non-profit and post-secondary education sectors. Born and raised in the traditional and ancestral territories of the people of the Treaty 7 region in Southern Alberta, she relocated to the unceded, ancestral homelands of the Musqueam, Squamish, and Tsleil-Waututh nations 12 years ago. Professionally, she has been recognized for building sustainable and strategic business and donor relationships. As the Senior Director of Corporate and Foundation Relations at the University of British Columbia’s incredible fundraising team, Virginia specializes in leading and mentoring a team that manages strategic and complex donor relationships that provides millions of dollars each year to the University.

Session: Individual Giving and Major Gifts, Corporate Giving, Special Events, and Ethics

Image shows Vantage Point Arrow

John Iseghohi

Masters in Executive Leadership

With almost 30 years of non-profit experience, John provides insights into creating income within your non-profit organization. John pulls from his leadership within both profit and non-profit organizations

Session: Earned Income & Membership

A headshot of Vantage Point's Associate Executive Director, Maria Turnbull

Maria Turnbull

Associate Executive Director at Vantage Point

Maria Turnbull brings over 20 years of leadership experience in staff and director roles within the non-profit sector, both here in Canada and in the UK. With a BA in International Relations and MBA, Maria is a skilled facilitator and consultant in board governance, organizational development, and management. She has consulted for Foundations, the City of Vancouver, various colleges, and hundreds of other not-for-profit organizations.

Session: Making the Pitch

Program Details

Over the course of the lab, you will:

  • Draft a strategic business and/or fund development plan
  • Draft a case statement to support asks and pitches (to various audiences)
  • Access tools and checklists for organizational responsiveness to grant opportunities
  • Use tools for budget processes and setting predictable and sustainable resource development
  • Interact with funder, donors, and social enterprises/business experts
  • Connect with a network of peers who can support you with this work

Learning Outcomes

By the end of this program you will be able to:

  • Speak simply and persuasively about your cause
  • Identify realistic strategies to raise and diversify resources
  • Identify key elements of membership development
  • Solicit a major gift or grant with confidence
  • Connect with a network of peers who can support you with this work
  • Describe the fundamentals of creating a business plan
  • Describe the characteristics of both contributed and earned revenue streams such as: Corporate Sponsorship and Giving, Individual Giving, Special Events, Fee for Service, Membership Fees, Social Enterprise, and Grants and Foundations.
  • Use mission-based prospecting to align donors and funders to your own mission and strategic plans
  • Describe restricted and unrestricted funding and the basics of financial managment

Program Topics

Topics of each of the 8 full-day learning session.

Build a Culture of Abundance


Fund Development Planning and Case for Support

Individual Giving & Major Gifts

Grants & Government Funding

Earned Income & Membership

Corporate Giving, Special Events, and Ethics


Case for Support

Making the Pitch

Register today!

Are you ready to get started? Register today and start building the skills to make the asks from financial supporters.

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