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Mirroring Community on Boards: How to Create Diverse Boards

Mirroring Community on Boards: How to Create Diverse Boards

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Aug 30, 2023

Mirroring Community on Boards: How to Create Diverse Boards

Non-profit governance structures, like many other Canadian structures of power and authority, fail in diversity. This can be an uncomfortable and unsettling fact to accept; one that we must handle with care. The reality is that many marginalized groups have been historically excluded from decision-making, even when an organization is dedicated to their causes. Here’s a little exercise for you:

  1. Choose a Canadian non-profit organization and open their website.
  2. Find and click on the ‘Board of Directors’ page.
  3. Reflect on the following question: How many board members appear to be or are described to be under the age of 30, Indigenous, Black, a person of colour, transgender, queer, and/or living with a disability?

People from equity-deserving groups bring a diversity of thought to the boardroom. Their diverse lived experiences provide an incredible source of new ideas and perspectives that enable an organization to provide more comprehensive support to their community members, innovate with new solutions, and remain relevant for achieving their vision. Despite these benefits, people from equity-deserving groups often experience tokenism when serving on boards. Tokenism means that people from diverse background are asked to represent their group, embodying only one of their many social roles. In this role, a person may make assumptions about what others from their group would need or may only be present without an actual say in the decision-making process. For example, a person with disability might be asked to always embody disability and represent voices of people with disabilities, while their professional expertise may be disregarded. For meaningful participation, people need to feel like they genuinely belong and not exist as tokens, which makes a culture of inclusion an imperative on any board.

Having this in our mind, Vantage Point set a goal to improve the position of equity-deserving groups in non-profit governance. We began this project with the support of Vancouver Coastal Health (Health Promotion Community Investments) and the City of Vancouver (Social Policy Division) with the aim to develop a series of workshops that would support both members from equity-deserving groups and current non-profit board members. We are trying to empower participants from communities or groups, who are under-represented on boards, to seek better conditions and use their agency to join non-profit boards. We are inviting them to be part of a community that is starting at a foundational level without judgment. We are also building new educational workshops to support current board members, to help them understand how the non-profit sector in Canada perpetuates existing colonial structures and practices and in what ways they can contribute to a collective unlearning process and systemic change.

As new board members from equity-deserving groups and current board members, mostly from culturally dominant groups, come to this process with different perspectives, our goal was to create a shared understanding of what is expected and/or needed from both sides. We approached this task with a mirroring methodology, maintaining a similar set of topics but reflecting the different starting position of each group. We approached the development of the workshops with the philosophical stance “nothing about us, without us,” inviting current and new Knowledge Philanthropists to assist us in this process and share their lived experiences both as people coming from equity-deserving groups and as board members.

What is mirroring?

The idea of mirroring blossomed for us when we began to see how important it is to create a reciprocal relationship between those who want to join boards and those who are current board members. There is a two-sided nature to it; they both feed each other.

When a member of public or an outsider to a board joins that board, they are faced with challenges of an unknown board culture. They must uncover the expectations and assumptions that an existing board culture has about their own practices, which can take months or even years. In many cases, people joining boards already have previous experience with non-profit governance. This means that while the system itself is familiar, it is the organizational culture that will take some time to understand.

When someone is entirely new to a board role and has diverse lived experience, their inclusion may require a higher level of support. It is important to create a shared understandings on both sides. The two mirroring workshops that we developed support new board members on one side, and established boards on the other.

Volunteering on Non-profit Boards

Organizations, such as MOSAIC and For a Network for Change, identified a gap in support for newcomers to Canada to learn about non-profit boards and governance, and received overwhelming response. With an opportunity to contribute to diversification of non-profit governance, Vantage Point has developed a three-hour workshop that helps beginners learn what board governance is, what type of commitment is required from them, how it benefits the community, and what they can expect in terms of practices, procedures, and responsibilities they can expect. The workshop is open to those who identify as one or more of the following: youth (aged 18-35), Indigenous, Black, person of colour, person with disability, 2SLGBTQIA+, and newcomers to Canada.

Board Diversity and Inclusion series

Next came the work to review and reflect on our workshops for existing board members. The question we asked ourselves was this: ‘What conversations are missing among board members that can address systemic exclusion?’ We issued a call to our volunteer base of Knowledge Philanthropists, who responded with expressions of interests to contribute to this task. The contributors to this work all had diverse lived experiences with unique intersectional positions and board experience. It was clear that the topic of board diversity and inclusion would require a variety of spaces and themes depending on how comfortable and familiar a participant feels in this area, so we are working towards a four-part series of workshops, each of which can be taken individually or as a set. They are:

  • Introduction to Key Concepts
  • Deepening Foundations and Embedding Actions
  • Inclusive practices for people living with a disability or chronic illness [in development]
  • [Draft title] Decolonizing practices and navigating power dynamics [in development]

***

The Vantage Point Board Diversity & Inclusion series of workshops supports people from traditionally represented groups on the board to change their mindsets and make space for other voices to be heard. While our Volunteering on Non-profit Boards workshop empowers equity-deserving community members to seek their place on a board and understand the perspectives of current board members. Both groups have a lot of learning to do. Systemic change is slow and comprehensive. While we may not see change occur overnight, we believe that we can begin to uncover new truths and learnings that can transform non-profit boards into a new kind of space.

Sources: 

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CHANGE MANAGEMENT: So what is it, really?

CHANGE MANAGEMENT: So what is it, really?

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Aug 28, 2023

CHANGE MANAGEMENT: So what is it, really?

By Grace McKeown, Vantage Point Knowledge Philanthropist

I have been a Knowledge Philanthropist with Vantage Point for a few years now and have provided change management workshops to a number of not for profit organizations. Most participants attend these workshops as they are keen to learn more about how to implement successful change in their organizations. Often the “aha moment” happens when we discuss how people respond to change. Just because a change may be perceived as positive for an organization, people may still react negatively because of how the change personally impacts them and their day to day routines. Once leaders understand how individuals will respond to a change then they are better able to proactively manage the change and increase the likelihood of a successful implementation. The art and science of understanding and responding to the people side of change is where change management professionals are invaluable.

The term change management has become an increasingly common phrase in businesses and projects today. We hear leaders say, “we need change management” or see job postings for “change management” but really, what is change management?

The Association for Change Management Professionals (ACMP) defines Change Management as “the application of knowledge, skills, abilities, methodologies, processes, tools, and techniques to transition an individual or group from current state to a future state to achieve expected benefits and organizational objectives. Change management processes, when properly applied, ensure individuals within an organization efficiently and effectively transition through change so that the organizations’ goals are realized.”

Another way to understand change management is to compare it to project management. Project management applies a structured approach to implementing the technical side of a change, and change management addresses the people side of change. i.e. how can people be supported in adopting and using the new system, processes, etc. to ensure a successful transition to the change?

SOURCE: https://www.prosci.com/resources/articles/definition-of-change-management

A change management professional will apply the following steps (Reference: ACMP Standard for Change Management) to support organizations, projects, and individuals transition to a new future state:

  • Evaluate Change Impact and Organizational readiness
  • Formulate the Change Management Strategy
  • Develop the Change Management Plan
  • Execute the Change Management Plan
  • Complete the Change Management Effort

Various tools, templates and assessments are utilized to assist the change management professional in understanding WHAT is changing, WHY the change is happening, WHEN the change will happen, WHO is impacted and HOW.

Understanding the scope of the change and who and how individuals are impacted are key inputs into developing a change strategy and plan, but equally important is identifying what activities are required to support individuals through the change.

  • What information needs to be communicated?
  • What will the reaction be (positive or negative) and how will individuals need to be supported?
  • Will training or other new skills and knowledge be required?
  • How will new skills and knowledge be reinforced to ensure the changes are fully adopted?

It is critical that appropriate resources are identified and individuals responsible are identified to ensure each of the required activities are completed.

A final critical success factor in change management is strong leadership and sponsorship. A few examples from the ACMP Standards of why sponsors are critical to change success include:

  • Staff want to learn about the change and the reason for change from senior leaders
  • Sponsors build support for the change at all levels of the organization
  • Sponsors provide the resources and budget, set expectations, and hold organizations and individuals accountable during the change

Change can be a disruptive and if not managed can result in failed projects and/or failed business outcomes. “Effective change management results in a higher likelihood of change adoption and benefits realization” (ACMP Standards).

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Stronger Together: BC Non-Profit Network Report Now Available

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Jul 11, 2023

Stronger Together: BC Non-Profit Network Report Now Available

By Vantage Point

Vantage Point is excited to share the Stronger Together: BC Non-Profit Network Feasibility Study Report.

From August 2022 to March 2023, Vantage Point undertook a feasibility study to assess the BC non-profit sector’s interest and capacity to build a formal provincial network, and to identify the types of activities such a network could embark on together to achieve greater impact and visibility for the sector.

After consulting 169 organizations through Community Consultations, and receiving 486 responses to a survey, the results indicate there are common challenges and opportunities facing non-profit organizations across regions and sub-sectors in the province that could be better addressed through a coordinated approach. Through this consultation process, Vantage Point learned there is interest from the majority of those consulted to explore the creation of a non-profit network in BC.

Key Findings:

Support for a network in BC

Most stakeholders expressed interest and excitement at the idea of a non-profit network in BC, saying that a network could support their organizations, communities and/or the entire sector, and sharing specific ways a network could create added value.

Broad ideas around network activities

A network could facilitate access to resources and best practices, convene and connect organizations, strengthen coordinated advocacy, and help provide a voice to government for the sector. Additional activities were identified as of potential value for organizations and will be explored as the network is developed.

Varied ways organizations want to participate

The top three desired modes of participation in the network are:

  • participating in surveys and other opportunities to provide feedback
  • raising awareness through individual networks
  • joining boards or committees to support building and sustaining the network

Next Steps

Through 2023 – 2024 Vantage Point will convene stakeholders to develop:

  • a governance model for a network;
  • a Steering Committee to support with foundational planning: terms of reference, strategic priorities, and associated policies to ensure continuity and consistency;
  • coordinated outreach to non-profits to seek feedback on governance and potential committee structure; and
  • exploring a sustainable funding model, including a structure of membership dues, and avenues to participate for organizations with reduced financial capacity.

The full report can be downloaded from here.

Call to Action:

Want to be involved in the next steps in designing and building a network? Let us know by completing this form

Contact:

For more information about this work, please reach out to our Sector Development Team.

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Digital Transformation Series: A Guide to Leveraging SEO for Non-Profits

Digital Transformation Series: A Guide to Leveraging SEO for Non-Profits

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Jun 30, 2023

Digital Transformation Series: A Guide to Leveraging SEO for Non-Profits

By Gabriela Gonzalez, Wow Digital Inc.

Search Engine Optimization (SEO) is an essential digital marketing strategy for organizations of all types, including non-profit organizations. By optimizing their online presence to appear more prominently in search results, non-profits can increase awareness, drive more website traffic, and support their missions more effectively.

Before diving into specific SEO strategies for non-profits, it is essential to understand the differences between SEO for for-profit businesses and non-profits.

SEO for Non-Profits vs For-Profit Businesses

While the foundational principles of SEO apply to all organizations, the objectives, content strategy, keyword strategy, link building, local SEO, and focus on donations or e-commerce may vary.

  1. Objective: For-profit businesses typically aim to drive conversions like sales or sign-ups, focusing on product/service pages and commercial keywords. In contrast, non-profits may seek to raise awareness, generate donations, attract volunteers, or disseminate information, focusing on informational and long-tail keywords, storytelling, and trust-building.
  2. Content Strategy: For-profit businesses design content to address consumer needs and promote products or services. Non-profits, however, focus on storytelling, sharing success stories, providing educational resources, and demonstrating the impact of their work. 
  3. Keyword Strategy: Companies target transactional and commercial investigation keywords, while non-profits often target informational and branded keywords related to their mission. 
  4. Link Building: Businesses build links through guest blogging, partnerships, sponsorships, and high-quality industry content. Non-profits have similar opportunities but can also create links through partnerships with other non-profits, government agencies, educational institutions, or corporate social responsibility programs
  5. Local SEO: While local businesses focus on attracting local customers, non-profits may also need local SEO, mainly if they serve a specific community. However, they might also focus on national or global SEO if their mission is broader. 
  6. Donations vs E-commerce: For-profit businesses optimize their e-commerce platforms for search visibility, while non-profits focus on their donation pages. We have seen firsthand how optimizing a donation page can increase conversions and overall donations. 

It should also be noted that some for-profit strategies may be beneficial for non-profits who integrate a social enterprise business model, so it is wise to consider your model and use the tips that best suit your comprehensive goals.

The Benefits of SEO for Non-Profits

Now that we understand the vital differences let us explore how SEO can deliver many benefits for non-profit organizations:

  1. Increased Visibility: By improving your search engine rankings, you can increase your visibility to potential donors, volunteers, and beneficiaries. This can lead to greater awareness of your mission and more support for your cause. 
  2. Credibility and Trust: Websites that appear high in search engine results often appear more credible to users. Improving your SEO can enhance your organization's perceived legitimacy and build trust with your audience. 
  3. Long-Term Sustainability: Unlike paid advertising, which stops when you stop paying, the benefits of SEO can last for a long time, providing a sustainable source of traffic and visibility. 
  4. Cost-Effective Marketing: Many non-profits operate on tight budgets. SEO is a cost-effective marketing strategy that can deliver an excellent return on investment.
  5. Better User Experience: Good SEO practice often aligns with good user experience. By making your site user-friendly for SEO, you are also making it easier for visitors to find and access the information they need. 

Leveraging SEO for Non-Profit Organizations

  1. Focus on Your Mission with Keywords: Suppose you are a non-profit focused on reducing plastic pollution. You might target keywords such as "how to reduce plastic use," "effects of plastic pollution," "plastic recycling programs," or "donate to plastic pollution cause." 
  2. Optimize Your Website: Ensure that your website loads quickly (under 2–3 seconds is often a good benchmark), is easy to navigate, and adapts well to mobile devices. Tools like Google's PageSpeed Insights can help identify any speed issues you might have, and using a responsive design can help ensure mobile friendliness. You might like to engage with a provider of website optimization services to help improve your site's performance and SEO. 
  3. Create Quality Content: If your non-profit works to promote literacy, write blog posts about the importance of literacy, how-to guides for teaching reading skills, success stories from individuals you have helped, and updates on your literacy programs. 
  4. Optimize Your Donation Page: Your donation page should be easily accessible from your website's homepage and other principal pages. On this page, you might use keywords like "donate to the literacy program," "support reading education," or "give to help improve literacy." 
  5. Leverage Regional SEO: If your non-profit is in Vancouver, ensure your Google My Business listing is claimed and includes your Vancouver address. Encourage volunteers, donors, and supporters familiar with your work to leave reviews on your Google listing. 
  6. Build High-Quality Backlinks: Let us say your non-profit runs a successful annual event. You can contact local news outlets to cover the event, earning backlinks from their online articles. You could also write guest posts for environmental blogs, sharing your expertise on plastic pollution and linking to your resources. 

Extra Tips for Great SEO

Share Success Stories

Use your website to highlight your non-profit's impact and success stories. For instance, share testimonials or examples of how your organization has helped your community attract new donors or increased event attendance through your work. This boosts your credibility and provides compelling content that can rank for related keywords. 

Incorporate Educational Content 

Your website can become a hub of information related to your mission. Create and share educational content that your target audience will find valuable. This can enhance your SEO and position your organization as a thought leader. 

Strategize your Calls to Action 

Make sure your website includes clear and compelling CTAs. Whether you want visitors to donate, volunteer, sign up for a newsletter, or participate in an event, your CTAs should be easily identifiable and action oriented. Use keywords related to your mission in these CTAs to enhance SEO. For example, instead of a generic "Donate Now" button, consider using language like "Donate to Support Literacy Education." 

SEO is vital for non-profits, helping them promote their mission, reach a larger audience, and make a difference. The unique goals and needs of non-profits call for a specialized approach to SEO, prioritizing storytelling, mission-focused keywords, and high-quality, impact-driven content. You can optimize your donation page, build high-quality backlinks, and enhance local SEO to reach those who need your services. 

Remember, SEO is a long-term strategy. While results may take time, SEO's sustainable and far-reaching benefits make it worthwhile. By implementing the methods outlined in this guide, you can harness SEO's power for your non-profit. 

Success in SEO, like success in your mission, is a journey. But it is a journey worth embarking on.

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Wow Digital Inc. is a leading provider of website services for non-profit organizations. If you’d like to learn more about using SEO to benefit your non-profit, you can Book a Free Consultation with Wow Digital Inc. 

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Safety Net: The 2023 State of BC’s Non-Profit Sector Report is now available

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May 23, 2023

NEWS RELEASE: Safety Net: 2023 State of BC’s Non-Profit Sector

Non-Profits in British Columbia Lifting Communities Up Under Pressure 

VANCOUVER, British Columbia - Vantage Point, together with Vancouver Foundation, Victoria Foundation, Vancity Community Foundation, and United Way BC, is proud to release the 2023 State of BC’s Non-Profit Sector Report. 

Vantage Point and its partners surveyed 757 organizations for this report, and the publication is the third in a series. The first report, No Immunity, was published in May 2020 and detailed the impact of the COVID-19 pandemic on BC’s non-profit sector. The second, Unraveling, was published in February 2021 as the pandemic began to become less of a health and economic emergency. 

“Since the first two reports, the BC context has changed. We are now entering an endemic state of the pandemic, a softening of physical distancing, the sunsetting of emergency funding supports, and the creation of an initial sector development fund administered through four funders – the BC Recovery and Resiliency Fund,” said Vantage Point CEO Zahra Esmail. “The time is right to ask how the non-profit sector is currently doing.” 

The report finds that BC’s non-profits continue to be a safety net for communities, providing services and bridging gaps between government and the private sector. But the safety net is under pressure and there are steps that funders, government, and leaders can take to ensure that social impact organizations thrive. 

“The sector is doing more with less in the face of new and growing challenges in 2023, including inflation, record-breaking climate events, and a housing crisis. This State of the Sector report will provide evidence needed by policymakers to determine the areas of opportunity and needs in BC’s non-profit sector today,” said Kevin McCort, CEO of the Vancouver Foundation. 

Findings: 

There are approximately 31,000 non-profit organizations in B.C. They employ 335,000 individuals, representing 12.6% of the provincial workforce. In 2023, leaders from community non-profits reported that social impact organizations are: 

1. Doing more with less 

  • Revenues remain stable, but wages, benefits, and the cost of goods to deliver services are increasing.

2. Facing HR concerns 

  • Non-profit leaders are preparing for changes as senior staff retire, benefits and wages meet the realities of inflation, and early-career entrants seek training to get their start. 

3. Stabilizing, but for how long? 

  • BC non-profits are seeing some stabilization as they emerge from the pandemic, but given the HR challenges and cost pressures – how long can this equilibrium last? 

Calls to Action: 

1. Investments in Capacity Building 

2. Improved Funding Practices 

3. Workforce Development and Labour Force Strategies 

 

“The non-profit sector is critical for creating a vibrant, caring community for all. The sector provides a wide scope of services and offerings and is also a major employer,” said Sandra Richardson, Victoria Foundation CEO. “The report underlines the significant pressures the sector continues to face, and the increased community need for services as we continue to move through the pandemic and other crises. Now more than ever, we must support these vital organizations.”  

“We encourage the BC government to consult the sector whenever the province undertakes policy development activities for economic programs,” said Michael McKnight, CEO of United Way BC.  

“BC’s non-profit organizations are both service deliverers and job creators,” said Vancity Community Foundation CEO Genesa Greening. “Over the next ten years, community services job openings are projected to be among the top five occupational groups in the province. More work is needed to ensure these are good jobs.” 

The Safety Net: 2023 State of BC’s Non-Profit Sector Report will be used to help BC’s non-profits in their advocacy efforts and to strengthen the sector’s ability to support the communities we serve. The report and a complimentary media kit are available to download from thevantagepoint.ca/sector-reports/

 

Media Contacts: 

Cherie Payne, Director of Sector Development and Government Relations, Vantage Point 

cpayne@thevantagepoint.ca or 236-521-8476 

Joyce Lin, Sector Development Coordinator, Vantage Point 

jlin@thevantagepoint.ca or 604-630-5826 

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